Sunday, April 11, 2010

Winners emerge for Nigeria Young Lions, Roger Hatchuel Academy

The Young Lions Competition which began on Wednesday, 7th of April was concluded on Saturday, 10th of April 2010 with teams from the following ad agencies and media independents emerging as winners in the various categories. The team of Plumptre Yanju and Okonkwo Jideobi Christopher of DDB Lagos emerged as winners in the Cyber category. MediaReach OMD’s Ufelle Ogechukwu Joy and Okeleke Isioma became winners in the Media category. The film category was won by TBWA\Concept’s team of Okeke Nnenna and Ndubuisi, while141 Worldwide’s team of Olabode Ojomo and Chris Ogunlowo clinched the Print category. All the winners will represent Nigeria in their various categories during the Cannes Lions International Advertising Festival in June. DDB Lagos is producing a team to represent Nigeria in the competition for the 3rd consecutive year, while MediaReach is presenting teams for the second time. TBWA/Concept and 141 Worldwide are winning the ticket to send teams to represent Nigeria in the prestigious Cannes Lions Festival for the first time.

The various teams tackled briefs presented by Hope Worldwide Nigeria to develop communication strategies and concepts to drive their intervention services to Orphaned and Vulnerable Children (OVC) in various Nigerian communities. The verdict for the Media Competition was presented by Jayne Okonkwo, General Manager, Media Integra, while Tunde Ojo, Managing Director, Touchstone Advertising, presented the verdict for the creative categories.

In a similar development, Emmanuel Otega Eferobor of the Department of Mass Communication, University of Lagos won the contest in the Roger Hatchuel Academy Category. He will now represent Nigeria in the high profile Roger Hatchuel Academy class organized for international students during the Cannes Lions International Advertising Festival. With this winning he will get an all-expense paid trip to Cannes, France for the event as well as $500 pocket money courtesy of the Advertising Practitioners Council of Nigeria (APCON). The Advertising and PR Department of the Lagos State University produced the first runner-up, Odeyemi Abisola Alaba and the second runner-up came from the Department of Mass Communication, Novena University. However, all the participants received consolation prizes courtesy of the organizers, Chini Productions, the official representatives of Cannes Lions in Nigeria. The Mass Communication Department of the University of Lagos is producing a winner in this event for the second time.

Before the quiz segment of the programme that produced the winner, the participants who came from universities across the country, received seminars presented by various advertising professionals. Nnamdi Ndu, Cannes Lions Representative, gave an overview of the Cannes Lions Festival and Roger Hatchuel Academy, Akpo Daniyan, Communication Manager at Etisalat and author of I Have an Idea spoke on Client/Agency Relationship, Uche Nworah, a brand scholar and Outdoor Communication Manager of Globacom gave a lecture titled Between School And Practice In Nigerian Advertising and the Functions Of Various Departments In An Ad Agency. Other speakers at the programme were Joe Onuorah, Head of Education at APCON whose seminar topic was: An Introduction to APCON, Functions and Processes. Paul Ugoagwu, Creative Consultant and former Creative Director STB McCann delivered a seminar titled: What does it take to work in the Creative Department? Qualities of a Copywriter, Art Director and Creative Director. To round up the seminar presentation was a dramatic presentation by Colin Morris, Executive Creative Director LTC/JWT on New Media and the Social Networks. The programme ended with the presentation of certificates to participants and prizes to the winners.

It’s a positive sign that more companies are sending teams to Cannes this year and I hope they will come back with medals. But beyond winning, the experience that they’re about to have will literally transform their lives, they will gain such insights and learning about advertising that nothing else can give them and above all, especially now that our image has been so dented, these nine young men and women for one week in the full glare of the world media will be painting a different picture of the Nigerian youth.

1 comment:

  1. Congratulations to 141 team, especially Chris Ogunlowo. All the best, dude.