Registration is now on till February 18 for 2011 Cannes Academy also known as the Roger Hatchuel Academy, a one-week intensive training programme for international students held during the Cannes Lions International Festival of Creativity in France. Typically, there are about thirty students from different countries every year in a Roger Hatchuel Academy class. Each student has to be specially selected in his or her country by their national Cannes Lions Representative.
Already, the Advertising Practitioners Council of Nigeria (APCON) has offered, for the second year to provide financial assistance for the winner of the Nigeria qualifying contest to attend the Roger Hatchuel Academy in France. This will include flight ticket, hotel accommodation and $500 pocket money. Since 2008, APCON has been collaborating with Chini Productions, organizers of the event and Cannes Lions representatives in Nigeria to moderate the contest and ensure unbiased judgment. Several other organizations have also indicated their interest in participating in the programme. On the global scale the Roger Hatchuel Academy is sponsored by DraftFCB. In 2010, the advertising network offered 14 internship positions in their various offices around the world to the Roger Hatchuel Academy participants in Cannes.
The Nigeria programme usually includes sessions where students are taught by senior industry figures. This is done to ensure that everybody benefits from the programme even if they do not win the competition that takes them to France. This year, plans are also on the way to use the programme as a selection platform for Lynx Academy, which is a regional version of the Roger Hatchuel Academy, designed for students from the Middle East, North Africa, Nigeria, Ghana and Kenya.
Traditionally, the Roger Hatchuel Academy affords participants the opportunity of meeting the global giants of the profession. Previous editions have witnessed the attendance of the likes of Michael Conrad, president of the Berlin School of Creative Leadership, Steve Ballmer, CEO of Microsoft and Alex Bogusky, co-chairman of Crispin Porter + Bogusky. Clive Challis, head of the advertising course at Central Saint Martins in London functions as the tutor for the Academy.
The Roger Hatchuel Academy is the breeding place for the industry heroes of tomorrow and there's probably no other programme in the world that surpasses the Roger Hatchuel Academy in assuring young aspiring communications professionals that they have chosen. the best career in the world.
To register visit http://www.canneslions-ng.com/gpage.html
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