.JPG)
Young Lions Competition in Nigeria started Wednesday 7th of April 2010 with a briefing session by the client, HOPE Worldwide, to intimate participants on the tasks that lay ahead of them. In the yearly tradition of the Young Lions Competition, Hope Worldwide was named as the charity of the year. The organization, whose identity remained secret until the briefing session, was represented at the event by Mr. Steve Emeh, Head of Communications and Public Affairs and Mr. Ola Ayemona, Logistics Officer. Also present at the session were several journalist from various media houses in Nigeria.
Mr. Emeh told the competitors that “HOPE worldwide Nigeria is an International non-governmental and not-for-profit charity that is part of the HOPE worldwide global network presently in over seventy nations and two hundred cities. He said that HOPE Worldwide provides holistic intervention services to Orphan and Vulnerable Children (OVC) in various Nigerian communities.”
He went on to describe the tripartite strategy which brings together the community, funding agency or organization and HOPE worldwide Nigeria and emphasized the need to retain Orphan and Vulnerable Children within their immediate environment and with a care giver. He said that this strategy has been applauded globally as ‘best practice’ and has helped in no small measure in helping the Orphan or Vulnerable Child to grow up within a family ambiance, inculcating the necessary communal cultures, practices and traditions.
The participants are expected to come up with media strategy and advertising concepts and materials which will be donated to HOPE Worldwide to enable it achieve its campaign objectives. Agencies represented at the briefing session were DDB Lagos, TBWA\Concept, 141 Worldwide as well as Media Reach OMD and Capital Media. The materials created during the competition will be judged by the creative jury headed by Mr. James McTavish, Executive Creative Director of Insight Communications and media jury headed by Mr. Tolu Ogunkoya, Managing Director of MediaReach OMD on Saturday 10th of April 2010. The winners from each category namely: Media, Film, Cyber and Print will represent Nigeria in the various categories during the 2010 Cannes Lions Festival in June.
Also taking place on the 10th of April is the Lions League Workshop and Seminars, Exhibition and Screening of Winning ads from 2009 Cannes Lions and the Roger Hatchuel Lions Academy which is being organized by Chini Productions, official Cannes Lions representatives in Nigeria in collaboration with the Advertising Practitioners Council of Nigeria (APCON). Students from several universities across Nigeria studying advertising related courses are expected to be at the programme. There will be a quiz segment of the programme where the winner will qualify to represent Nigeria at the Roger Hatchuel Academy session holding in France during the 2010 Cannes Lions Festival in June.
Mr. Emeh told the competitors that “HOPE worldwide Nigeria is an International non-governmental and not-for-profit charity that is part of the HOPE worldwide global network presently in over seventy nations and two hundred cities. He said that HOPE Worldwide provides holistic intervention services to Orphan and Vulnerable Children (OVC) in various Nigerian communities.”
He went on to describe the tripartite strategy which brings together the community, funding agency or organization and HOPE worldwide Nigeria and emphasized the need to retain Orphan and Vulnerable Children within their immediate environment and with a care giver. He said that this strategy has been applauded globally as ‘best practice’ and has helped in no small measure in helping the Orphan or Vulnerable Child to grow up within a family ambiance, inculcating the necessary communal cultures, practices and traditions.
The participants are expected to come up with media strategy and advertising concepts and materials which will be donated to HOPE Worldwide to enable it achieve its campaign objectives. Agencies represented at the briefing session were DDB Lagos, TBWA\Concept, 141 Worldwide as well as Media Reach OMD and Capital Media. The materials created during the competition will be judged by the creative jury headed by Mr. James McTavish, Executive Creative Director of Insight Communications and media jury headed by Mr. Tolu Ogunkoya, Managing Director of MediaReach OMD on Saturday 10th of April 2010. The winners from each category namely: Media, Film, Cyber and Print will represent Nigeria in the various categories during the 2010 Cannes Lions Festival in June.
Also taking place on the 10th of April is the Lions League Workshop and Seminars, Exhibition and Screening of Winning ads from 2009 Cannes Lions and the Roger Hatchuel Lions Academy which is being organized by Chini Productions, official Cannes Lions representatives in Nigeria in collaboration with the Advertising Practitioners Council of Nigeria (APCON). Students from several universities across Nigeria studying advertising related courses are expected to be at the programme. There will be a quiz segment of the programme where the winner will qualify to represent Nigeria at the Roger Hatchuel Academy session holding in France during the 2010 Cannes Lions Festival in June.
No comments:
Post a Comment