The outgoing chairman of APCON, Mr. Chris Doghudje has been commended by the organizers of the Cannes Lions International Advertising Festival for his role in promoting creativity in Nigeria by encouraging agencies to produce high quality work that can be entered for Cannes and sending students to participate in the global competitions that take place in Cannes.
The presentation was made at Cannes Lions Rewind - which took place in Planet One, Maryland, Lagos on the 9th of September 2010 - by the Cannes Lions Representative in Nigeria, Nnamdi Ndu and Jean-Pierre Bey of the French Embassy in Nigeria, who was represented by Mohammed Musulumi. The Chairman of Cannes Lions, Terry Savage, in a letter which was read during the presentation stated that Chris Doghudje has demonstrated “vision that one day Nigeria will be standing on stage collecting a Lion and for that vision and creative commitment we would tonight like to recognize and thank Chris Doghudje.”
The Cannes Lions Rewind is an annual event organized by Chini Productions, the official Cannes Lions representatives in Nigeria to promote the festival locally. According to the Managing Director, Nnamdi Ndu, the event this year recorded an increase in attendance of over 40% compared to 2009 which shows that interest in Cannes Lions is growing.
More importantly, is the fact that more clients are attending. This is a mirror of what is happening at the global stage in Cannes. We recorded more attendees from Guinness Nigeria this year than from any other single organization. When clients begin to embrace this level of creativity, it’s a strong indication that the hour of change has come.
The financial sector was not left out with participants coming from Oceanic Bank and some insurance companies. Unlike in previous years when it was an all ad agency affair, the media independents were also strongly represented by delegates from mediaReach OMD and Capital Media. It is hoped that subsequently, PR agencies will make their presence felt as Cannes Lions is not just about adverting but covers all aspects of Marketing Communications.
The event was anchored by Clara Okoro of Brandworld Media, who has consistently attended the Festival in Cannes for over 3 years. The Film Craft Category Winners Reel was presented by Tolu Ajayi, Associate Director Broadcast Production at SO&U Saatchi & Saatchi, while the Film Category Winners Reel was presented by Lanre Adisa, Managing Director Noah’s Ark.
The Nigerian participants at the Young Lions Competition from DDB and mediaReach OMD as well as the Roger Hatchuel Academy delegate from the University of Lagos were also in attendance to share their Cannes experience.
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